Chapter 5 notes from Naked Conversations book

This chapter explains how even little known people or small companies can make it big by using the blogosphere as the medium to spread the message. In fact, it is easier to communicate with a blog and a company get direct access to potential customers, than advertising. Using a blog, the company’s voice can be heard, and there is no marketing spiel. It’s also very easy to do, all you need to do is just write what you want to say and link to others. Creating an advertisement takes creativity and lots of time and money, but an ad may only reach maybe 20% of possible customers of which only a fraction will actually tune in and react to it. It also increases the Google search especially for those who are looking for a business that specializes in a particular product. For example, there was a coffee company that was the #1 hit in Google local search and surpassed the company’s big coffee company Starbucks. So blogging makes your business and your name known. It makes the small guys compete with the huge marketing muscle of the big guys. So, yes, even a small company can take on a behemoth like Microsoft. Until Microsoft decides to swallow up that company and acquire their technology.