This is a great presentation, a lot of things being obvious, but things that as designers we take for granted. If social media is to be successful and not just a way of saying "I have more friends than you do", it has got to reach the root of human behaviour.
There's an interesting article in the Guardian about how some social networking web sites (in particular the article is about Facebook) take away from the actual "social networking". Some people enjoy chatting with people online and using Facebook rather than meeting with friends face to face. Of course, I think the article does show that social networking sites need to supplement physical social networking. There are times when you can't do physical social networking due to distance and it's much easier to do it online and reach a wider audience. But, the article does show that there are opportunities in this space to improve on social networking web sites and closely examining human behaviour is something that needs to be actively researched upon in the context of creating an online presence that supplements the physical world.
Definitely opportunities for researchers and businesses, hey that's why I'm doing research in this area!
No comments:
Post a Comment