Just read about this article that Yahoo Research just hired Duncan Watts, who is the professor behind the science of six degrees and the small-world model. Duncan Watts is going to lead Yahoo's research in human social dynamics, including social networks and collaborative problem solving. This shows that Yahoo is really serious into social networking, having bought out del.icio.us, Flickr and Upcoming, but specifically using sociology to drive new web interfaces and interaction. This is what the web is going to, and clearly Yahoo is in that direction. In my opinion, this begs the question what Google is doing, and why they are not into the social networking arena (besides having Orkut and Blogger).
On Technorati: Yahoo, Duncan Watts
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