Sunday, January 28, 2007
What is Google doing with YouTube?
I've been asking this question ever since the acquisition and it was one of the questions that I asked in the breakout discussions of the Social Computing: Best Practices workshop at the CASCON conference. This has made me wonder if Google will replace their Google Video with YouTube, seeing how successful YouTube is. However, Google would not be stupid enough to replace their Google Video, like Google says in their blog post, they've given a glimpse as to what they will do with YouTube.
YouTube and Google Video will be separate, but the Google Video search feature will allow to search on Google Video clips or YouTube clips. Monetization will happen with video ads using YouTube or Google Video in Google's AdSense, there is a new AdSense video test that they are trying out. What would be really neat and useful, is not searching video for text, but metadata embedded in the actual video. That is, I search for some content within the actual frames of the video, using image recognition and vision algorithms. Metadata can be encoded and annotated within each frame, but that is extremely time consuming for the content producer of the video. That's why tagging video like in YouTube is so popular, it's easy, it's intuitive and it allows for building community and finding related topics, and makes it easily available for search.
On Technorati: YouTube, Google Video, video tag, video search
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